Swiss brand Chopard is headed by brother and sister Scheufele, Karl-Friedrich and Caroline. Having united men’s practicality and women’s fantasy the company presents collections equally attractive for both men and women.
Being founded in 1860, the company was included into a list of luxury watch brands thanks to the L. U. C. watch named by the initials of the company founder Louis-Ulysse Chopard. The watch was produced in 1912 and not only attracted attention of the elite, but was highly appreciated by members of the Russian Imperial family. In 1996, the company equipped a new factory in Fleurieu and became a full-fledged manufacture. As a sign of continuity, the first watch created and collected by Chopard watchmakers, was named L. U. C. 1860. In 1997 it was awarded the prestigious prize "Watch of the year".
Nowadays the collection of L. U. C. is presented by a variety of lines. It includes watches with a classic design for wearing with a business suit, such as line 1937. The 1963 Chronograph line includes complicated models with classic design. The Twin line represents models with original innovative design, and 8HF are the sports-class watches. The most complicated watches in the collection are represented by the 150 "All-In-One" line. It includes watches with indication of hours, minutes, seconds, date, day of the week, month, power reserve, moon phase, leap year cycle, sunrise/sunset time, day/night pointer and function of time equation.
Ultrafine watch L. U. C XP deserves particular attention. In 2006 it received the Grand Prix at the Geneva Grand Prix d'Horlogerie. Apart from the famous L. U. C. calibre the model has another brand development, the Chopard's Twin Technology. It consists in use of two coaxial cylinders of the mainspring, which increases power reserve of mechanical watches by two times if compared to standard, to 65 hours. And the creators have managed to make the mechanism compact, suitable for ultrafine case.
Women's collections by Chopard are the embodiment of glamour. "Glamour is a state of mind. All the matter is in the manner you introduce yourself. Today's world has become vain, too busy and hard. But everyone wants to see it from a more pleasant viewpoint," - that's the message of women's watches according to their creator Caroline Scheufele. Women who enjoy the beauty of life are suggested Chopard’s Happy Collections: Happy Diamonds, Happy Spirit and the most versatile Happy Sport.