This French brand is the brainchild of designer Bruno Belamich and businessman Carlos A. Rosillo. The combination of unique design and reasonable marketing policy allowed them to become a popular watch brand for two decades (since 1992).
Initially focusing on the design, the founders did not strive for higher aerobatics of watchmaking. They didn’t tend to developing manufacturing, like the majority of Swiss companies, but were setting ties with the best professionals in each area. So, watch movements for Bell & Ross were assembled at the German Sinn factory in Switzerland, and the straps are produced in Belgium. After being represented on the market of prestigious watches, the company raised the qualification standard, and began to supply its models with more and more sophisticated watch complications. They were Flyback chronograph (Bell & Ross BR 126 Sport Heritage Flyback Chrono), tourbillon (Bell & Ross WW2 Military Tourbillon) and skeleton (Bell & Ross BR-X1 Skeleton Chronograph).
But a distinctive feature of Bell & Ross watches is an expressive instrumental design, which is to the liking of fans of progressive things. The designers find inspiration in military equipment, primarily in aviation, thereby turning the watch into the navigation tool, extracted from the dashboard. The dials of watches Bell & Ross are adapted to make the indication readable with a quick glance in almost any conditions. Owing to this the brand met lovers of sports watches in the ranks of its fans.
Technological design requires technological contents. Most models of Bell & Ross have high shock resistance; models that can withstand high temperature and pressure drop, overload by acceleration are also provided. Owing to this watches Bell & Ross became companions of extreme professions, fans of extreme sports and entertainment.