The firm was founded by Edward Heuer in 1860. Watch shop in Switzerland, where he worked, was famous for producing sports watches and chronographs with a reliable mechanism and the utmost precision.
Beginning in 1920, Heuer was used to measure results at the Olympics, and starting in 1969 and the Formula-1. The slogan of the company reflects its philosophy: "Swiss Avant-Garde since 1860". The company constantly expands the boundaries of aesthetics, precision and reliability.
1916 was a breaking point for the company when it patented "micrograph" - the world's first watch capable of measuring time to within 1 / 100 second. But not stopping there, the company introduced as early as 1969 hours "microtimer" with precision to 1 / 1000 second. Timepiece of the Heuer was on hand the first American who has made an orbital flight in 1962 - John Glenn.
In 1985 it merged with a TAG Group (Technique d `Avant-Garde), resulting in a firm TAG Heuer, acquired a controlling stake. Today, the company ranked fifth in the world by sales of Swiss watches. The company is not limited to technological innovation; there is a constant search for innovative and classic designs. In addition, all products undergo about sixty atmospheric and mechanical tests.
In 1999, 50.1% of the shares were sold to holding company LVMH (a French company renowned producer of luxury goods under the brands Louis Vuitton, Givenchy, Guerlain, Kenzo, Chaumet, Moët & Chandon, Hennessy) for 739 million dollars.
The company Tag Heuer is known for creating the world's first watch with a magnetic-type balance: Pendulum. And as the world's first mechanical watch Microtimer Flying 1000 with the oscillation frequency 1000 per second.
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The fourth by volume of products Swiss manufacturer of high-end sports watches and chronographs throughout its long 146-year history, sought to measure athletic performance with maximum precision in minimum units of time. TAG Heuer maintains it's leading position in producing the most accurate chronographs with Mikrograph movements.