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On a question about the recipe that will freshen up a quiet old collection of Hublot, the brand president Jean-Claude Biver said briefly: «Big Bang». Owned Carlo Crocco not accidentally gave the broadest powers to this extraordinary manager: his track record marked by a phenomenal resurgence of Blancpain and converting it into one of the flagships of modern haute horlogerie.


Gold watches Hublot, the first black natural rubber strap, Carlo Crocco created in 1980. At the same time he created the company MDM Geneva. His goal was to create a watch that would be popular and drive crazy the whole world. He chose the sporty, elegant and fashionable design for watches.

He believed that the key to success was the simplicity and the look was modeled on the "ship's porthole." Its bezel is attached to the hull with 12 titanium screws. Rubber has taken attention of watch brands in the mid-90s. This proved right choice for the selected materials to create watches Hublot.

Hublot company continues to experiment in the use of combinations of different materials. Creates a new watch models, joining in their construction materials such as ceramics, pink or yellow gold, titanium, Kevlar and rubber. And inventing new trends in the world  of watches, which lead to the formation of the fashion and market trends.

Along with its direct activities, family business Hublot cooperates with sports clubs and takes part in various parts of public life of society. Undisputed leadership and innovation firm Hublot is not only a reflection, which was found in the image of their products, but also reaching new records, new victories and new success.

The ideology of the company is very well articulated the current CEO Jean-Claude Biver: "We sell not just watch. We sell emotions."