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CARTIER

  • Cartier

Even a hundred years after the presentation of the first Cartier watch, brand can draw a handful of ideas from sketch notebooks of its founder Louis Cartier. Charged with creativity, inspired creator of Art Deco, he transferred to the paper thousands of designs, from hastily thrown over the sketch, technical drawings and painted sketches to beautifully finished with watercolors.

Cartier HISTORY

The company Cartier SA was founded by Louis-Francois Cartier in 1847, in the form of a small jewelry shop. In 1867, Cartier products were exhibited at the World Exhibition in Paris, and then began to rise in popularity.

 In 1888 the company released its first watch. In 1904, the grandson of the founder, Louis Cartier, released watch in the honor of his friend, Alberto Santos-Dumont “Santos”, brought the company's unprecedented success. Since 1906 watch is produced, ornamented with precious stones. Cartier opened boutique in New York.

 In 1917, Cartier created the legendary watch - “Tank”, whose design resembles a huge British tank during World War II. In 1918, in gratitude for the liberation of France, the watches were donated to the American commanders (including General John J. Pershing). “Tank” model is still available in its original form. In 1925, Cartier took part in the International Exhibition of Modern Decorative and Industrial Arts in Paris, where his exhibition was one of the most popular.

 In 1933, was designed water resistant watch “Pasha”, for the Pasha of Marrakesh, which he could be worn while swimming in the pool. The first watch was made of pure gold.

In 1962, after the death of the brothers, Cartier Company was divided into three parts and sold to owners in Paris, London and New York. After 10 years, the company was united again. With the formation of Les Must de Cartier in 1973, Cartier boutiques were opened in more than 20 countries.

Elegant French Cartier logo is associated with something big and warm, dark-red and expensive. The most famous jewelry firm did not give up its position for 150 years. Today, Cartier watches range is very diverse, but all that was produced and created today - traditional, classical, and elegantly. Louis Cartier is not only a success story, but also a style that became the policy of this company.